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James Andrews (businessman)
James Andrews is an American marketing executive and speaker on pop culture and social media.
==Career==
Andrews worked as a Senior Director of Marketing at Columbia Records. He went on to hold the position of Executive Vice President of Marketing at Ecko Unlimited. Andrews created SoulPurpose.com. an online community and e-mail newsletter for the entertainment industry. He sold SoulPurpose.com to Urban Box Office (UBO) in the late 90s and joined UBO as Executive Vice President.〔(Variety - UBO ups Andrews to exec veep )〕
Andrews recently held the position of Vice President/Director of the Interactive Communications Division of Ketchum, a global public relations firm.〔(PR Week - Senior hires at Ketchum include James Andrews )〕 During his time at Ketchum, Andrews created an industry controversy with his use of the micro-blogging platform, Twitter. The controversy was covered in multiple publications.〔(Ad Age - Ketchum employee sets off a tempest in a tweetpot )〕〔(PR Week - Ketchum employees' Tweet causes client controversy )〕
Andrews has been featured in Wall Street Journal and Variety.〔 He appears on CNN as a commentator on the news and social media〔(CNN - James Andrews talks to CNN's Don Lemon about the rise of social networks as news outlets )〕 and blogs for FastCompany.com.〔(FastCompany.com Blog - Socially Networked Content: Why TV & Film Need Social Media )〕
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